Creative Director Michael Amato on the inspiration behind 2020’s new hue
Each year, our Creative Director personally selects our color of the year. This year's hue, Rust, invokes warmth, spice and a retro vibe that seems to work with just about every aesthetic.
"Rust is a multi-dimensional shade, equal parts patina and polish. It conveys a sense of process and transformation and anchors a palette in so many ways. I’ve always loved it.
Over the past year, I’ve started to see it come out more in fashion, too, which inspired me. For instance, last January or February, I was shopping at Colefax and Fowler and Valentino was there trying to replace a rust-colored velvet that he had bought from them. I have always loved Valentino, and I remembered seeing the fabric he was talking about years ago and going, ‘Wow’ because it was amazing to see that color there. It looked really cool. They didn't have the color that he needed anymore, but that exchange stuck with me.
When I was growing up, everyone had either a rust corduroy or velvet sofa, or you had rust clothes. I had a rust turtleneck. You couldn’t walk into Bloomingdale’s without seeing it. Now, all of that stuff is feeling kind of new again.
It's kind of interesting how rust can go burnt orange or burnt red. It’s also great with silver or nickel, and acts as a kind of neutral with grassy greens. And, of course, it progresses nicely off of blue. We’re already seeing it in the rust revival in fashion; with gloss and shine coming back in home—especially with lacquer finishes—it's almost natural that we'll start to see it there, too.
It can go tons of places. It can be brick, it can be cinnabar, it can be terra-cotta. The names have changed over the years but, for me, 'rust' is the most resonant. And anytime I’ve had to explain it, I know that’s right. Rust just gets to the point and people know it when they see it."
Below are some of our favorite examples of our color of the year come to life. We'll be featuring the color throughout the year as glossy powder coat finishes, soft pleated shades and woven through our color stories.