Margaux founders Alexa Buckley and Sarah Pierson created their brand in 2015 with a mission to create versatile, comfortable shoes that meet the demands of modern life — and along the way, redefined the way that shoes are sized and sold. In May 2019, after months of creating wedding shoes on request for friends and loyal customers, they realized that there was a business to be had and officially expanded into the bridal footwear industry with the launch of Atelier Margaux. To bring their digital platform to life, they recently opened a summertime pop-up in one of the US's top wedding destination cities: Charleston, SC.
Tell us a little about Margaux and how it all got started.
We launched Margaux in 2015. After spending time working summers in consulting and finance, we were all too familiar with the under-the-desk shoe shuffle from sneakers or flats to heels, and back. We were convinced that there should (and could) be a shoe that combined form and function, making women feel dressed and beautiful––and most importantly, comfortable––all day long.
So, we set out to create the perfect wear-everywhere shoe that delivers all-day comfort through best-in-class technical design and a truly inclusive size range––a first for the industry. With narrow, medium, and wide widths, an extended size range from 33 to 45, and a made-to-measure fit option there can truly be a "Cinderella moment" for every customer.
You’re stepping into the world of bridal footwear, what was the impetus for that?
The launch of our bridal collection was inspired––like all good things––by our customers. After months of creating wedding shoes on request for friends and loyal customers, we realized that there was a business to be had. After many months of planning, we launched Atelier Margaux in May: An online destination for custom bridal footwear. The platform lives on our site and offers brides a truly bespoke experience: They can customize every detail from the silhouette and fabrication to the color of their lining leather, and can add an engraved plate with their monogram or date to the sole. While launching a new category has been a wonderfully exciting moment for the brand, it's even more special to be part of each of our brides' weddings in such a unique and personal way.
You’re based in NYC, why did you choose Charleston for your pop-up this summer?
As we prepared to launch our Bridal Atelier, we knew we wanted to bring this digital platform to life in a summertime pop-up, and immediately chose Charleston. There couldn’t be a better place to introduce ourselves to the industry: Through its popularity as a wedding destination, the city has become almost synonymous with all things bridal. After finding a storefront on King Street, we brought together a group of talented partners to help us tell our story. From Brooklyn-based artist Happy Menocal to local Charleston brand A Signature Welcome, we've had the opportunity to collaborate with some of the most influential players in the bridal industry––and have quickly fallen in love with Charleston's inspiring community of entrepreneurs and creatives that have welcomed us so warmly.
The shop looks beautiful; tell us more about the design process.
We felt strongly about working with local partners when we began designing our summertime space at 444 King. From our gorgeous lighting (thanks to The Urban Electric Co.!) to handcrafted tables by Charleston-based furniture brand Wade, the space is a collection of members of the Charleston community that contribute to the city's charm. The store also features a gorgeous hand-painted mural by local artist, Paige Feigley, and a selection of dresses from Julia Engel's Gal Meets Glam Collection––and a whole host of exciting details for customers to discover when they step into our space.
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